Product Marketing Lead
Product Marketing Lead at Hadrius — New York, NY, US
- Company: Hadrius
- Location: New York, NY, US
- Employment type: FULL_TIME
- Salary: USD 180000–210000 / year
- Posted: 2026-07-17
About this role
This is a full-time role as a Product Marketing Lead, located onsite in New York, NY.
We’re looking for a sharp, execution-driven Product Marketing Lead to define our ICP, positioning and messaging, sales enablement, and product launches, and turn that into measurable revenue impact. This is a foundational GTM role: you will directly influence pipeline, win rates, and sales velocity.
You’ll sit at the center of Sales, Product, and Marketing, ensuring we are telling a clear, differentiated story in every deal, every campaign, and every product launch. You’ll own how the market understands Hadrius and why we win.
This is not a “support” function, this is a revenue-driving role. You will operate as a mini Head of PMM, owning strategy and execution end-to-end.
You will work directly with the founding team to design and build the future of the financial compliance system. We pride ourselves on having a culture that rewards impact and success generously. We’re focused first and foremost on empowering each other to do our best work, today and into the future. You'll be on a team that works incredibly hard and seeks other exceptional people excited to do the same.
Responsibilities
First week:
Deeply understand our ICP, product, segment, and competitive landscape
Shadow sales calls to learn how deals are won and lost
Audit existing messaging, decks, and website, identify gaps and inconsistencies
Build initial hypothesis on “why we win” and “where we lose”
Define and roll out a clear ICP + segmentation framework
First month:
Establish core positioning and messaging across product and segments
Ship a new sales narrative (deck, talk track, key objections)
Build battlecards and competitive positioning
Partner closely with Sales to improve deal conversion and consistency
Define baseline metrics across pipeline influence, win rate, and sales velocity
First 3 months & beyond:
Drive measurable impact on pipeline influenced, win rate, and sales cycle length
Ensure >80% of deals are using PMM messaging and assets
Own all product launches (messaging, enablement, GTM strategy)
Build a consistent win/loss feedback loop and feed insights into Product + GTM
Continuously refine positioning as we expand into new segments and modules
What “Good” Looks Like
Clear ICP and differentiated positioning
Sales, marketing, and product tell the same story
Higher win rates and faster deal cycles
Strong understanding of why deals are won/lost
Messaging directly tied to revenue outcomes
About You
Operator first: You’ve done the work yourself, not just managed it
Revenue-minded: You think in pipeline, win rate, and velocity
Exceptional communicator and storyteller.: You can turn complex products into simple, compelling stories
Strategic + hands-on: You define the narrative and build the assets
Grit: You move fast, iterate, and continuously improve
All-in: You want to build a category-defining company
Qualifications
5–8 years of experience in B2B SaaS product marketing
Experience owning positioning + messaging end-to-end
Strong sales enablement track record (decks, battlecards, objection handling, discovery frameworks)
Experience with complex, multi-stakeholder sales cycles
Proven track record of influencing pipeline, win rates, and deal velocity
Experience launching new products or modules
Strong analytical skills, can translate win/loss insights into GTM strategy
Strong bonus:
Experience in fintech, compliance, legal, security, or data
Experience selling into RIAs, broker-dealers, or financial services
Experience with multi-product platforms and “platform vs point solution” positioning
Background at companies with strong GTM rigor (e.g., Stripe, Ramp, Rippling, Gusto, Plaid)
Benefits
401k (100% match up to 6%)
Healthcare, dental, vision.