Founding GTM Associate
Founding GTM Associate at Sprites — CA, US
- Company: Sprites
- Location: CA, US
- Employment type: FULL_TIME
- Salary: USD 4000–7000 / year
- Posted: 2026-07-17
About this role
Remote (US/Canada hours)
Sprites is building AI agents for performance marketing.
Companies connect their ad accounts and Sprites handles research, campaign creation, optimization, insights, SEO, and AI visibility across Meta, Google, LinkedIn, Reddit, and more.
We’re YC-backed (W22), early, fast-moving, and already driving measurable results for customers.
We’re hiring a founding GTM associate to help us grow.
This role starts with outbound because outbound is the fastest way to understand customers, sharpen messaging, and create pipeline. You’ll spend a significant amount of time doing cold outreach and cold calling at first.
Over time, the role can expand into:
sales
partnerships
growth
customer success
operations
strategy
hiring
The ceiling is very high for the right person.
That includes:
running outbound campaigns across email and cold calls
improving messaging and conversion rates
identifying high-intent prospects
qualifying and booking demos
refining targeting and ICPs
testing new acquisition channels and workflows
helping us scale pipeline efficiently as we grow
We already have the foundations in place: tooling, playbooks, case studies, positioning, and a clear ICP. Now we need someone hungry who can help push volume, improve execution, and grow with the company.
We care much more about ambition, energy, curiosity, and communication than pedigree.
You might be a fit if:
you want to learn startup GTM at high speed
you’re comfortable talking to strangers
you like fast feedback loops
you’re highly competitive
you want responsibility quickly
you eventually want to become an AE, operator, founder, or startup leader
Requirements:
Fluent English
Able to work North American business hours
Comfortable with cold calling
Highly self-directed
Nice to have:
B2B SaaS experience
Apollo familiarity
Prior outbound experience
Comp:
Base pay
Bonus per qualified meeting
Commission on sourced revenue
Significant growth opportunity as the company scales
To apply:
Send:
A short Loom or voice memo doing a mock cold call
A few sentences on why you want to work in startups/GTM
Your compensation expectations